DtC Bottle Prices Decline as Retail Rises
The average bottle price of winery direct-to-consumer (DtC) shipments continues to decline as the overall sales volume of the channel increases, while the opposite trend is taking place in retail channels. According to the latest retail and DtC data by Nielsen and Wines Vines Analytics/Sovos ShipCompliant, DtC shipment volume was up 17% to more than 977,000 9L cases […]
- Posted by activ8commerce
- On December 28, 2020
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