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DIGITAL KNOW-HOW

All the Latest News from Activ8 Commerce ~ Knowledge is Power!

Direct-to-Consumer Wine Sales Up $222 Million

Since on-premise sales have sunk as the novel coronavirus pandemic shuttered bars, restaurants and tasting rooms, the wine industry has had to pivot. Direct-to-consumer (DTC) shipping is one channel that continues to see significant success. In partnership with Wines Vines Analytics, software company Sovos ShipCompliant analyzes anonymized, detailed shipment data from more than 1,000 U.S. wineries’ shipments to consumers each month. It amounts […]

2020 DtC Wine Shipping Mid-Year Report

Since SOVOS Ship Compliant released its annual Direct-to-Consumer Wine Shipping Report in partnership with Wines Vines Analytics back in January, a lot has changed when it comes to how consumers are getting their wine. The COVID-19 pandemic swayed buying channels drastically, shifting traditional retail and on-premise sales over to ecommerce sales. With brick-and-mortar retailers being closed down […]

Retailers Expect Wine E-commerce to be a New Normal

The COVID-19 crisis appears to have accelerated the shift of U.S. wine consumers to online buying, and several of the nation’s top retailers expect wine buyers to stay online.  That was one consensus reached during an online forum of retailers organized via Zoom by Dan Petroski who is the winemaker at Napa Valley’s Larkmead winery.   […]

Marketing During a Crisis – Tips to Pivot Your Marketing Messages

Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession.  In the wine industry, we don’t typically analyze consumers’ psyches or emotions. We tend to think of our customers demographically – mid 40’s – 60’s, lives in New York, Texas, and Florida, HHI over $150k, and the like. But […]

Wineries’ Tasting Rooms Go Virtual To Connect With Consumers

As social distancing measures remain in place across the U.S. as a means of combating COVID-19, domestic wineries forced to shutter their tasting rooms have pivoted to virtual tastings in a concerted effort to connect with consumers. One Napa Valley winery set to debut virtual tastings is Rutherford Hill. The estate, part of the Terlato […]

Activ8 Offers Loyalty Gift Card Program

Now there is technology to allow you to use your POS terminal to load and redeem both loyalty and gift cards. In this way, you are creating a digital “love fest” between your business and your customers. Wineries and distilleries alike believe in promoting customer loyalty and finding creative ways of tackling that broadly defined […]

Kiosk Features in Activ8

Let your guests do the work of entering their data directly into your POS. Wineries and distilleries have different ways of collecting new mailing addresses. Many use a branded mailing list sign up card. Some wineries/distilleries insist on an email address for every POS transaction. Others incentivize staff to collect names and addresses. Some offer […]