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How to Sell More Wine/Craft Beverages with Data Analytics

Whether it is DTC or Wholesale within the winery or craft spirits business sector, sales performance is critical for the business. A winery or craft spirits business is no more than a hobby for many, but with “customers” it really is a business. Approaching the winery or craft spirits business requires a different way of […]

ENDLESS DATA MINING CAPABILITIES IN ONE DATABASE

In a recent article Rob McMillan, founder and executive vice president of Silicon Valley Bank’s wine industry practice, was quoted, saying that “the wine industry needs to do a better job on sales and marketing using digital tools.” I would add to that thought that all craft beverage businesses should listen to that advice too. […]