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NEW BACK-OFFICE MODE AND VISUAL DASHBOARDS

March 2021 Activ8 Commerce just got significantly easier to use.  We’ve minimized the learning curve to help tasting room, club, web store, and marketing managers take faster control of their DTC business.  The new web browser version of our back-office feels familiar and provides task shortcuts, unlike any other system. Sort and filter customer, member, […]
  • Posted by activ8commerce
  • On March 21, 2021
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2020 DTC Wine Shipping Mid-Year Report

Since SOVOS Ship Compliant released its annual Direct-to-Consumer Wine Shipping Report in partnership with Wines Vines Analytics back in January, a lot has changed when it comes to how consumers are getting their wine. The COVID-19 pandemic swayed buying channels drastically, shifting traditional retail and on-premise sales over to ecommerce sales. With brick-and-mortar retailers being closed down […]
  • Posted by support
  • On August 24, 2020
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Adapting the Winery Experience to Make Guests Feel Safe During COVID-19

It is the middle of the summer and what is usually an incredibly busy and profitable tourist season has been nipped in the bud, so to speak, by what is being called the novel coronavirus. We are going on month six of the pandemic and the wine industry has been whipped back and forth by […]
  • Posted by support
  • On August 5, 2020
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Direct-to-Consumer 2020 Wine Shipments Try To Even Out On-Premise Sales Loss

According to the Wine Analytics Report (WA) released July 15, 2020, consumer spending on domestic wine in June was $3.4 billion and wine spending for the 12 months ending in June reached $70 billion. But according to bw166, the numbers represent a 5% drop from the same period in 2019. As expected, on-premise wine sales were off over […]
  • Posted by support
  • On July 21, 2020
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Retailers Expect Wine E-commerce to be a New Normal

The COVID-19 crisis appears to have accelerated the shift of U.S. wine consumers to online buying, and several of the nation’s top retailers expect wine buyers to stay online.  That was one consensus reached during an online forum of retailers organized via Zoom by Dan Petroski who is the winemaker at Napa Valley’s Larkmead winery.   […]
  • Posted by support
  • On May 30, 2020
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Marketing During a Crisis – Tips to Pivot Your Marketing Messages

Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession.  In the wine industry, we don’t typically analyze consumers’ psyches or emotions. We tend to think of our customers demographically – mid 40’s – 60’s, lives in New York, Texas, and Florida, HHI over $150k, and the like. But […]
  • Posted by support
  • On May 20, 2020
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Wineries’ Tasting Rooms Go Virtual To Connect With Consumers

As social distancing measures remain in place across the U.S. as a means of combating COVID-19, domestic wineries forced to shutter their tasting rooms have pivoted to virtual tastings in a concerted effort to connect with consumers. One Napa Valley winery set to debut virtual tastings is Rutherford Hill. The estate, part of the Terlato […]
  • Posted by activ8commerce
  • On April 1, 2020
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Online Alcohol Providers See Major Boost Amid Coronavirus Sheltering

Do you have your Products online? With businesses forced to close or limit operations, we understand the impact you are facing right now. Below is an article from Shanken News Daily indicating that your customers are turning to the internet for their wine and spirit purchases more than ever. If you are using our POS […]
  • Posted by support
  • On March 20, 2020
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Activ8 Offers Loyalty Gift Card Program

Now there is technology to allow you to use your POS terminal to load and redeem both loyalty and gift cards. In this way, you are creating a digital “love fest” between your business and your customers. Wineries and distilleries alike believe in promoting customer loyalty and finding creative ways of tackling that broadly defined […]
  • Posted by activ8commerce
  • On November 13, 2019
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