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DIGITAL KNOW-HOW

All the Latest News from Activ8 Commerce ~ Knowledge is Power!

2020 DtC Wine Shipping Mid-Year Report

Since SOVOS Ship Compliant released its annual Direct-to-Consumer Wine Shipping Report in partnership with Wines Vines Analytics back in January, a lot has changed when it comes to how consumers are getting their wine. The COVID-19 pandemic swayed buying channels drastically, shifting traditional retail and on-premise sales over to ecommerce sales. With brick-and-mortar retailers being closed down […]

Direct-to-Consumer 2020 Wine Shipments Try To Even Out On-Premise Sales Loss

According to the Wine Analytics Report (WA) released July 15, 2020, consumer spending on domestic wine in June was $3.4 billion and wine spending for the 12 months ending in June reached $70 billion. But according to bw166, the numbers represent a 5% drop from the same period in 2019. As expected, on-premise wine sales were off over […]

Retailers Expect Wine E-commerce to be a New Normal

The COVID-19 crisis appears to have accelerated the shift of U.S. wine consumers to online buying, and several of the nation’s top retailers expect wine buyers to stay online.  That was one consensus reached during an online forum of retailers organized via Zoom by Dan Petroski who is the winemaker at Napa Valley’s Larkmead winery.   […]

Marketing During a Crisis – Tips to Pivot Your Marketing Messages

Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession.  In the wine industry, we don’t typically analyze consumers’ psyches or emotions. We tend to think of our customers demographically – mid 40’s – 60’s, lives in New York, Texas, and Florida, HHI over $150k, and the like. But […]

Wineries’ Tasting Rooms Go Virtual To Connect With Consumers

As social distancing measures remain in place across the U.S. as a means of combating COVID-19, domestic wineries forced to shutter their tasting rooms have pivoted to virtual tastings in a concerted effort to connect with consumers. One Napa Valley winery set to debut virtual tastings is Rutherford Hill. The estate, part of the Terlato […]

Online Alcohol Providers See Major Boost Amid Coronavirus Sheltering

Do you have your Products online? With businesses forced to close or limit operations, we understand the impact you are facing right now. Below is an article from Shanken News Daily indicating that your customers are turning to the internet for their wine and spirit purchases more than ever. If you are using our POS […]

Activ8 Offers Loyalty Gift Card Program

Now there is technology to allow you to use your POS terminal to load and redeem both loyalty and gift cards. In this way, you are creating a digital “love fest” between your business and your customers. Wineries and distilleries alike believe in promoting customer loyalty and finding creative ways of tackling that broadly defined […]

Kiosk Features in Activ8

Let your guests do the work of entering their data directly into your POS. Wineries and distilleries have different ways of collecting new mailing addresses. Many use a branded mailing list sign up card. Some wineries/distilleries insist on an email address for every POS transaction. Others incentivize staff to collect names and addresses. Some offer […]