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DIGITAL KNOW-HOW

All the Latest News from Activ8 Commerce ~ Knowledge is Power!

Sovos ShipCompliant Data Shows Record High Transactions on Black Friday and Cyber Monday

This year, Black Friday and Cyber Monday experienced the highest transaction and sales rates in their history. Black Friday saw an approximate 22% increase in sales, reaching $9 billion and Cyber Monday hit $10.8 billion in sales, up nearly 15% from last year, setting the record for the largest U.S. online shopping day ever. As e-commerce has become […]

Spirits Producers from 45 States Virtually Scale Capitol Hill During Public Policy Conference

In a year full of pivots, the latest was the transition to a virtual event for the annual American Craft Spirits Association (ACSA) and Distilled Spirits Council of the U.S. (DISCUS) Public Policy Conference, which was held Sept. 15-16. A record number of attendees virtually converged on the nation’s capital to advocate for the industry’s […]

2020 DTC Wine Shipping Mid-Year Report

Since SOVOS Ship Compliant released its annual Direct-to-Consumer Wine Shipping Report in partnership with Wines Vines Analytics back in January, a lot has changed when it comes to how consumers are getting their wine. The COVID-19 pandemic swayed buying channels drastically, shifting traditional retail and on-premise sales over to ecommerce sales. With brick-and-mortar retailers being closed down […]

Retailers Expect Wine E-commerce to be a New Normal

The COVID-19 crisis appears to have accelerated the shift of U.S. wine consumers to online buying, and several of the nation’s top retailers expect wine buyers to stay online.  That was one consensus reached during an online forum of retailers organized via Zoom by Dan Petroski who is the winemaker at Napa Valley’s Larkmead winery.   […]

88 Small Business Grants for 2020

In need of financial help for your winery, distillery, or restaurant and looking for a grand? Look no further. In this article, you will find a pleather of information. Sarah Davis from Finimpact.com has a very thorough article and lots of resources on the subject. Take a look at this blog to find out more. […]

Marketing During a Crisis – Tips to Pivot Your Marketing Messages

Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession.  In the wine industry, we don’t typically analyze consumers’ psyches or emotions. We tend to think of our customers demographically – mid 40’s – 60’s, lives in New York, Texas, and Florida, HHI over $150k, and the like. But […]

Wineries’ Tasting Rooms Go Virtual To Connect With Consumers

As social distancing measures remain in place across the U.S. as a means of combating COVID-19, domestic wineries forced to shutter their tasting rooms have pivoted to virtual tastings in a concerted effort to connect with consumers. One Napa Valley winery set to debut virtual tastings is Rutherford Hill. The estate, part of the Terlato […]

Online Alcohol Providers See Major Boost Amid Coronavirus Sheltering

Do you have your Products online? With businesses forced to close or limit operations, we understand the impact you are facing right now. Below is an article from Shanken News Daily indicating that your customers are turning to the internet for their wine and spirit purchases more than ever. If you are using our POS […]