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All the Latest News from Activ8 Commerce ~ Knowledge is Power!

Craft Beverage Modernization and Tax Reform Act Passes in U.S. House of Representatives, Goes Before Senate, President

December 21, 2020 December 21, 2020 (Washington, D.C.) – Following approval in the U.S. House of Representatives tonight by a vote of 359/53, the Senate is now expected to vote on and pass the Craft Beverage Modernization and Tax Reform Act (CBMTRA) later tonight or early tomorrow. The President will then sign CBMTRA, making a reduced […]

DtC Bottle Prices Decline as Retail Rises

The average bottle price of winery direct-to-consumer (DtC) shipments continues to decline as the overall sales volume of the channel increases, while the opposite trend is taking place in retail channels.  According to the latest retail and DtC data by Nielsen and Wines Vines Analytics/Sovos ShipCompliant, DtC shipment volume was up 17% to more than 977,000 9L cases […]

Existing Club Members Drove Digital Sales Surge

As the U.S. economy ground to a halt earlier this year, there was a prevailing sense that the wine industry was heading into rough waters not seen since past economic downturns. Drawing on experience gained after 9/11 and the Great Recession, winery staff re-ran their direct-to-consumer projections for 2020 with the expectation of significant revenue […]

Sovos ShipCompliant Data Shows Record High Transactions on Black Friday and Cyber Monday

This year, Black Friday and Cyber Monday experienced the highest transaction and sales rates in their history. Black Friday saw an approximate 22% increase in sales, reaching $9 billion and Cyber Monday hit $10.8 billion in sales, up nearly 15% from last year, setting the record for the largest U.S. online shopping day ever. As e-commerce has become […]

How Wine Clubs Are Helping U.S. Wineries Stay Afloat

When Brianne Day, winemaker and owner of Day Wines in Oregon, closed her winery to guests in mid-March, she was afraid of what the future might hold for her business and her staff. As shutdowns to prevent the spread of the novel coronavirus pandemic swept across the country, shuttering tasting rooms and restaurants, the business for American winemakers changed […]

Spirits Producers from 45 States Virtually Scale Capitol Hill During Public Policy Conference

In a year full of pivots, the latest was the transition to a virtual event for the annual American Craft Spirits Association (ACSA) and Distilled Spirits Council of the U.S. (DISCUS) Public Policy Conference, which was held Sept. 15-16. A record number of attendees virtually converged on the nation’s capital to advocate for the industry’s […]

Direct-to-Consumer Wine Sales Up $222 Million

Since on-premise sales have sunk as the novel coronavirus pandemic shuttered bars, restaurants and tasting rooms, the wine industry has had to pivot. Direct-to-consumer (DTC) shipping is one channel that continues to see significant success. In partnership with Wines Vines Analytics, software company Sovos ShipCompliant analyzes anonymized, detailed shipment data from more than 1,000 U.S. wineries’ shipments to consumers each month. It amounts […]

2020 DTC Wine Shipping Mid-Year Report

Since SOVOS Ship Compliant released its annual Direct-to-Consumer Wine Shipping Report in partnership with Wines Vines Analytics back in January, a lot has changed when it comes to how consumers are getting their wine. The COVID-19 pandemic swayed buying channels drastically, shifting traditional retail and on-premise sales over to ecommerce sales. With brick-and-mortar retailers being closed down […]

Direct-to-Consumer 2020 Wine Shipments Try To Even Out On-Premise Sales Loss

According to the Wine Analytics Report (WA) released July 15, 2020, consumer spending on domestic wine in June was $3.4 billion and wine spending for the 12 months ending in June reached $70 billion. But according to bw166, the numbers represent a 5% drop from the same period in 2019. As expected, on-premise wine sales were off over […]