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DIGITAL KNOW-HOW

All the Latest News from Activ8 Commerce ~ Knowledge is Power!

Home Wine Deliveries Keep on Truckin’

Wineries got savvy to online marketing in 2020 during the pandemic. But will that last in 2021? “I’ve been urging wineries to up their online game since 2000,” says industry analyst Rob McMillan, executive vice president of Silicon Valley Bank’s wine division. “It took a pandemic to make it happen.” By now, you have undoubtedly […]

NEW BACK-OFFICE MODE AND VISUAL DASHBOARDS

March 2021 Activ8 Commerce just got significantly easier to use.  We’ve minimized the learning curve to help tasting room, club, web store, and marketing managers take faster control of their DTC business.  The new web browser version of our back-office feels familiar and provides task shortcuts, unlike any other system. Sort and filter customer, member, […]

January CRAFT SPIRIT Magazine

On-Premise: Tasting Rooms Adapt Business Models in Pandemic Winter In harsh and mild climates alike, craft spirits tasting rooms across the nation are facing a challenging winter. Will visitors be willing to sit inside, or will they be brave enough to bundle up for outdoor seating? Beyond the weather, the constant threat of new mandates […]

Craft Beverage Modernization and Tax Reform Act Passes in U.S. House of Representatives, Goes Before Senate, President

December 21, 2020 December 21, 2020 (Washington, D.C.) – Following approval in the U.S. House of Representatives tonight by a vote of 359/53, the Senate is now expected to vote on and pass the Craft Beverage Modernization and Tax Reform Act (CBMTRA) later tonight or early tomorrow. The President will then sign CBMTRA, making a reduced […]

DtC Bottle Prices Decline as Retail Rises

The average bottle price of winery direct-to-consumer (DtC) shipments continues to decline as the overall sales volume of the channel increases, while the opposite trend is taking place in retail channels.  According to the latest retail and DtC data by Nielsen and Wines Vines Analytics/Sovos ShipCompliant, DtC shipment volume was up 17% to more than 977,000 9L cases […]

Existing Club Members Drove Digital Sales Surge

As the U.S. economy ground to a halt earlier this year, there was a prevailing sense that the wine industry was heading into rough waters not seen since past economic downturns. Drawing on experience gained after 9/11 and the Great Recession, winery staff re-ran their direct-to-consumer projections for 2020 with the expectation of significant revenue […]

Sovos ShipCompliant Data Shows Record High Transactions on Black Friday and Cyber Monday

This year, Black Friday and Cyber Monday experienced the highest transaction and sales rates in their history. Black Friday saw an approximate 22% increase in sales, reaching $9 billion and Cyber Monday hit $10.8 billion in sales, up nearly 15% from last year, setting the record for the largest U.S. online shopping day ever. As e-commerce has become […]

How Wine Clubs Are Helping U.S. Wineries Stay Afloat

When Brianne Day, winemaker and owner of Day Wines in Oregon, closed her winery to guests in mid-March, she was afraid of what the future might hold for her business and her staff. As shutdowns to prevent the spread of the novel coronavirus pandemic swept across the country, shuttering tasting rooms and restaurants, the business for American winemakers changed […]

Spirits Producers from 45 States Virtually Scale Capitol Hill During Public Policy Conference

In a year full of pivots, the latest was the transition to a virtual event for the annual American Craft Spirits Association (ACSA) and Distilled Spirits Council of the U.S. (DISCUS) Public Policy Conference, which was held Sept. 15-16. A record number of attendees virtually converged on the nation’s capital to advocate for the industry’s […]

Direct-to-Consumer Wine Sales Up $222 Million

Since on-premise sales have sunk as the novel coronavirus pandemic shuttered bars, restaurants and tasting rooms, the wine industry has had to pivot. Direct-to-consumer (DTC) shipping is one channel that continues to see significant success. In partnership with Wines Vines Analytics, software company Sovos ShipCompliant analyzes anonymized, detailed shipment data from more than 1,000 U.S. wineries’ shipments to consumers each month. It amounts […]