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DIGITAL KNOW-HOW

All the Latest News from Activ8 Commerce ~ Knowledge is Power!

Craft Beverage Modernization and Tax Reform Act Passes in U.S. House of Representatives, Goes Before Senate, President

December 21, 2020 December 21, 2020 (Washington, D.C.) – Following approval in the U.S. House of Representatives tonight by a vote of 359/53, the Senate is now expected to vote on and pass the Craft Beverage Modernization and Tax Reform Act (CBMTRA) later tonight or early tomorrow. The President will then sign CBMTRA, making a reduced […]

DtC Bottle Prices Decline as Retail Rises

The average bottle price of winery direct-to-consumer (DtC) shipments continues to decline as the overall sales volume of the channel increases, while the opposite trend is taking place in retail channels.  According to the latest retail and DtC data by Nielsen and Wines Vines Analytics/Sovos ShipCompliant, DtC shipment volume was up 17% to more than 977,000 9L cases […]

Existing Club Members Drove Digital Sales Surge

As the U.S. economy ground to a halt earlier this year, there was a prevailing sense that the wine industry was heading into rough waters not seen since past economic downturns. Drawing on experience gained after 9/11 and the Great Recession, winery staff re-ran their direct-to-consumer projections for 2020 with the expectation of significant revenue […]

Sovos ShipCompliant Data Shows Record High Transactions on Black Friday and Cyber Monday

This year, Black Friday and Cyber Monday experienced the highest transaction and sales rates in their history. Black Friday saw an approximate 22% increase in sales, reaching $9 billion and Cyber Monday hit $10.8 billion in sales, up nearly 15% from last year, setting the record for the largest U.S. online shopping day ever. As e-commerce has become […]