In a recent article Rob McMillan, founder and executive vice president of Silicon Valley Bank’s wine industry practice, was quoted, saying that “the wine industry needs to do a better job on sales and marketing using digital tools.” I would add to that thought that all craft beverage businesses should listen to that advice too. The article goes on to talk about the need for a big data product that’s approachable yet useful to the industry.

There is an approachable DTC cloud-based solution available to wineries, breweries and distilleries to use data management from more than 18,000 fields to sort and segment your customer list in any way you wish with the parameters you set. Active’s Mobile Tasting Room POS, Club Automation Software and eCommerce Solution all share one common database. Each of these tool sets speak live to your unique and independent master database so they are always current and in sync with your customer and inventory data. With all systems sharing the same data, efficiencies improve, staff sells more and customer service is elevated across your entire operation in “real” time.

Eliminate the hassle of running multiple systems. Active is integrated with many shipping & fulfillment, payment, retail, accounting and marketing services. You’ll have peace of mind knowing that our software features are based specifically on our customers’ need for them.

Active’s easy iPad POS is designed for busy winery tasting rooms, craft beverage businesses, and retail locations. It includes powerful club features, inventory management, alcohol shipping, tips functionality and kitchen/fulfillment printing built right in. It communicates live with your unique master database so it is always current with customer and inventory data. Check out the website for more information. www.activeclubsolutions.com