Best Practices for Text Marketing in the Wine Industry

2021 was a banner year for wineries that sell directly to consumers. Twenty-nine percent of wine marketers reported their best year ever on the strength of eCommerce and innovation in the way consumers relate to their favorite wine brands. For the innovators using text messaging in the wine industry, best practices are beginning to emerge for growing […]

Posted by activ8commerce
On March 10, 2022
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March Madness #2

Does it make you crazy when… …members don’t edit their club package before they show up to pick up? They come in and want to change the entire package…swap this wine for that…after you’ve already charged their card. But you know the drill. The customer is always right! With the Activ8 Commerce POS, treating the […]

Posted by activ8commerce
On March 9, 2022
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March Madness #1

Does it make you crazy when… …members don’t login to build their club packages? They say they want this ability, but it seems you have to keep chasing them to get them to login and take action. And the success of your club run depends on it. What if you start with a different premise? […]

Posted by activ8commerce
On March 7, 2022
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Feature Rich February #4

Schedule & Automate DTC Tasks How many hats do you wear? When it comes to wineries, 80% of them produce less than 5,000 cases per year. That means the folks who run very small wineries need to perform a wide range of tasks from growing and harvesting to marketing and selling finished goods. So, when […]

Posted by activ8commerce
On March 2, 2022
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What’s New in Web Services ~ Item 1: Maintenance

Keep Your Site Healthy, Secure and Up-to-Date Most people spend a great deal of time and money creating a WordPress website and then forget about the upkeep and content. That’s a problem when you’re relying on your site to generate revenue and keep your customers informed about your business. Activ8’s Site Care Maintenance Plan solves this […]

Posted by activ8commerce
On February 21, 2022
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Feature Rich February #3

Automate Swaps at Pickup True customer service means always treating your customers with value and respect. Right? We’ve all experienced club members asking to swap one item for another, even after we’ve charged their cards. Unfortunately, this can throw a busy tasting room into a tailspin, but it must be done. Well, if your sales […]

Posted by activ8commerce
On February 16, 2022
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Feature Rich February #2

Automate Clubs We all know that club runs are the backbone revenue producer of any consumer-direct sales program. There’s nothing like guaranteed reliable revenue hitting the books. It makes the boss happy. But there’s also nothing that can strike terror to the soul of a club manager more than when something goes wrong. One small […]

Posted by activ8commerce
On February 9, 2022
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Feature Rich February #1

Optimize Web Store Speed With Activ8’s Smart Image Manager Feature Rich February #1 Have you ever visited a website or online store that loads painfully slow? Just use oversized images and you’ll chase potential buyers away in a flash. What’s that? You’re not a graphic artist? Activ8 Commerce has your back. Our new image manager […]

Posted by activ8commerce
On February 9, 2022
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New Years Resolution #3

Practice the 6 “P’s” Prior proper pre-planning prevents poor performance. OK, I’m not going to ask you to repeat that back to me but if you want 2022 to be smoother, some proper pre-planning can make all the difference in the world. That’s where Activ8 Commerce can help you smooth out some performance hurdles. Did […]

Posted by activ8commerce
On February 9, 2022
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New Years Resolution #2

Work Smart, Not Hard. Today I did a demo with a brand-new winery, opening on March 1. They want to use Clover, Woo Commerce, and Mail Chimp. They called me to see how to best run clubs and memberships. They had not yet thought about shipping and reporting. When I asked if they had ever […]

Posted by activ8commerce
On February 9, 2022
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