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Top Reasons for Email Marketing

Is your winery or distillery taking advantage of email marketing this holiday season? If not, why not? Email marketing is a cost-effective solution that gives any business the power to reach customers in a place most people visit every day – their IN box. There is plenty of data to back that up. For example:• […]

Why Choose an All in One POS System?

Choosing the right point of sale system is a daunting task for any small business, especially when it is necessary to choose and configure separate components. As Point of Sale News pointed out, an all-in-one POS is a complete system that is tailored to the needs of a particular business and already includes all the […]

ENDLESS DATA MINING CAPABILITIES IN ONE DATABASE

In a recent article Rob McMillan, founder and executive vice president of Silicon Valley Bank’s wine industry practice, was quoted, saying that “the wine industry needs to do a better job on sales and marketing using digital tools.” I would add to that thought that all craft beverage businesses should listen to that advice too. […]