With so many of our customers impacted by closing doors due to the Coronavirus, we are continuing to look for ways that you can promote your business online.

Remember just like you are closing your doors, so are is everyone else. This means most people are self-quarantined and home-bound with probably much more time to surf the internet. So why not reach out to your current customers and potential new customers and offer them a way to visit your winery website and online catalog?

Cristian Ventura of Wine Marketing Strategies gathered up 6 Engaging Social Media ideas that we would like to share with you.

6 Engaging Social Post Ideas for Wine Businesses and Wineries Amid Coronavirus (COVID-19) Closings

Christian dug up some resources and compiled this extensive yet practical list of possible social media post ideas that can help you keep your audience engaged, build your relationship with them and stay top of mind for when everything normalizes.

1. Question Post

Let your audience pick your brain! Make a video or a visually attractive image post to invite people to ask YOU questions about your wine business. Some celebrities have successfully participated in a similar type of engagement with their followers in AMA (Ask Me Anything) sessions.

2. Answer Post

By asking a question to your audience and letting them answer in the comment questions, you will get a ton of engagement with a relatively small investment in time and creativity, since this type of post is generally short. Your engaged audience will create the bulk of the content for you.

3. Challenge Post

Challenge your audience to do creative, funny or even challenging things while they are stuck at home. You can create a series of posts with updates featuring audience members that are participating in the challenge. Try also rewarding those who participate!

4. Customer Showcase Post

There’s a saying: “Know your customer like you know your grapes.” (I made that up a few months ago, ahem.) Does your audience love cats, dogs, lizards? Ask them to comment with a photo of their favorite pet! Cats and dogs are scientifically proven to increase post engagement. Lizards… I’m not too sure. It’s up to you to know your audience and hit them where they like it.

5. Freebie Post

We all love free stuff, don’t we? Giving away some free stuff is a great way to create engagement. And, obviously, you don’t have to give away your wine for free. Put your creative hat on and look for high-margin, branded items that you can easily ship for free: Bottle openers, coasters, keychains, etc. Or if you have a rewards/points system in place, give away free points! Of course, make them work a little for it: Ask them to like/share a post, send you photos of your wine in their kitchen, or a photo of how many wine corks they got!

6. Contest Post

While similar to the freebies, contests can be longer in duration and the prize can be more valuable. Here you are looking for mass interaction with your website, chatbot, signup for your newsletter or leave a review.

For more questions on your eCommerce site, Wine Club memberships, Email campaigns, or help with further engaging your online audience contact our Web Design Director Molly Gregg at: 925-248-4190 ext 48 or molly@activeclubsolutions.com