Let your guests do the work of entering their data directly into your POS.
Wineries and distilleries have different ways of collecting new mailing addresses. Many use a branded mailing list sign up card. Some wineries/distilleries insist on an email address for every POS transaction. Others incentivize staff to collect names and addresses. Some offer perks to the guests in the form of an immediate discount, or access to purchase limited release items.
Whatever method your craft business employs you really should consider a Kiosk system. If your business already uses iPads you can easily turn an extra iPad into a Kiosk station to allow and encourage your guests who are roaming around your tasting room to self-serve and sign up.
Let the guests do the work of entering their data directly into your POS system accomplishing a couple of things. First, no staff member needs to stay late to input all the signups collected. Second, since you are making it very easy for guests to sign up no one can say you have pushy sales staff. By letting the guest do the work you can save on some administrative costs. Find out how Activ8 can make your business more efficient and effective with an iPad POS Kiosk in your tasting room.
- Posted by activ8commerce
- On November 13, 2019
- 0 Comment