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Consider A Kiosk in Your Tasting Room

Wineries/distilleries have different ways of collecting new mailing addresses. Many use a branded mailing list sign up card. Some wineries/distilleries insist on an email address for every POS transaction. Others incentivize staff to collect mailing list detail or email addresses by paying a dollar amount per name(s) collected per day/week/month etc. Some even offer perks […]
  • Posted by activ8commerce
  • On June 22, 2018
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Top 5 Reasons to Include a Loyalty and Gift Card Program

In today’s retail world now, you can use your Point-of-Sale terminal to load and redeem both loyalty and gift cards. There are super reasons to add loyalty and gift cards to creating a digital love fest between your business and your customers. Wineries and distilleries alike believe in promoting customer loyalty and finding creative ways […]
  • Posted by activ8commerce
  • On June 14, 2018
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Active’s Treasure Trove of Resources

What is often overlooked when assessing and comparing a “current” POS system to a “new” POS system is the time to budget for the changes that will need to happen; and the level of ease your team has in the transition from old to new before going live. You need to bear in mind the […]
  • Posted by activ8commerce
  • On May 30, 2018
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What is the Best Choice: Native Apps vs. Web Apps

Before your winery or distillery gets started in developing an app or are figuring out your POS eCommerce and Club platform for your system you must have an understanding. What is important is deciding in how you are going to create and use your app. Basically, at this point you have two choices to utilize […]
  • Posted by activ8commerce
  • On May 16, 2018
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Great POS First. Functionality is What Makes Active Greater!

Added Value with Active Let’s face it. Change is hard, even if it is good change that will improve your workflow, business efficiencies, and systems for the better in your winery or distillery business. Whether you and your staff are frustrated with your current system, or, for many other reasons, you are shopping for a […]
  • Posted by activ8commerce
  • On May 2, 2018
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Cloud VS. Browser: What is the Difference?

The line between a cloud app (cloud) and a web app (browser) remains as unclear as ever. This is because of the natural similarities that exist between them. Active’s belief however, is that there are notable variances, especially when looking to leverage cloud apps for richer user customization experience and seamless integration with resilient and […]
  • Posted by activ8commerce
  • On April 18, 2018
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TIPPING: HOW TO MANAGE ON YOUR POINT-OF-SALE SYSTEM WITH SIMPLICITY

Some wineries have tip lines on their POS receipts and others do not allow tips at all. Other wineries casually place a tip jar on their counter/bar discreetly. Whether your winery allows tipping or not it is usually a philosophic choice that the winery makes. Nevertheless, wineries who would like their staff to collect tips […]
  • Posted by activ8commerce
  • On April 4, 2018
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How to Sell More Wine/Craft Beverages with Data Analytics

Whether it is DTC or Wholesale within the winery or craft spirits business sector, sales performance is critical for the business. A winery or craft spirits business is no more than a hobby for many, but with “customers” it really is a business. Approaching the winery or craft spirits business requires a different way of […]
  • Posted by activ8commerce
  • On March 21, 2018
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ENDLESS DATA MINING CAPABILITIES IN ONE DATABASE

In a recent article Rob McMillan, founder and executive vice president of Silicon Valley Bank’s wine industry practice, was quoted, saying that “the wine industry needs to do a better job on sales and marketing using digital tools.” I would add to that thought that all craft beverage businesses should listen to that advice too. […]
  • Posted by activ8commerce
  • On March 7, 2018
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Introducing New CLUBs Wizard System

New CLUBs Wizard System to Help you Batch your Various Clubs One Step at a Time Your customers know they bought wine, beer or spirits from your winery, brewery or distillery and often don’t care if they purchased in your tasting room, received wine from a club shipment or bought online. They do care that […]
  • Posted by activ8commerce
  • On February 21, 2018
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