Existing Club Members Drove Digital Sales Surge
As the U.S. economy ground to a halt earlier this year, there was a prevailing sense that the wine industry was heading into rough waters not seen since past economic downturns. Drawing on experience gained after 9/11 and the Great Recession, winery staff re-ran their direct-to-consumer projections for 2020 with the expectation of significant revenue […]
- Posted by activ8commerce
- On December 16, 2020
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