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In the Tasting Room Manager’s Shoes

You have planned your strategy, forecasted your budget, and implemented best practices for your tasting room staff. Faithfully every month you prepare your reports and gage progress against P&L to present to the upper management or ownership. You review data analytic reports throughout the month and notice a trend. Your visitor traffic has declined, yet […]

How to Sell More Wine/Craft Beverages with Data Analytics

Whether it is DTC or Wholesale within the winery or craft spirits business sector, sales performance is critical for the business. A winery or craft spirits business is no more than a hobby for many, but with “customers” it really is a business. Approaching the winery or craft spirits business requires a different way of […]