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Marketing During a Crisis – Tips to Pivot Your Marketing Messages

Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession.  In the wine industry, we don’t typically analyze consumers’ psyches or emotions. We tend to think of our customers demographically – mid 40’s – 60’s, lives in New York, Texas, and Florida, HHI over $150k, and the like. But […]
  • Posted by support
  • On May 20, 2020
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Wineries’ Tasting Rooms Go Virtual To Connect With Consumers

As social distancing measures remain in place across the U.S. as a means of combating COVID-19, domestic wineries forced to shutter their tasting rooms have pivoted to virtual tastings in a concerted effort to connect with consumers. One Napa Valley winery set to debut virtual tastings is Rutherford Hill. The estate, part of the Terlato […]
  • Posted by activ8commerce
  • On April 1, 2020
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Online Alcohol Providers See Major Boost Amid Coronavirus Sheltering

Do you have your Products online? With businesses forced to close or limit operations, we understand the impact you are facing right now. Below is an article from Shanken News Daily indicating that your customers are turning to the internet for their wine and spirit purchases more than ever. If you are using our POS […]
  • Posted by support
  • On March 20, 2020
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Coronavirus and your Business – How Can Activ8 Help Our Customers?

RAPID CHANGING PRECAUTIONS With new outbreaks of the Coronavirus rippling through the country, the restaurant and hospitality industry has been hard hit. Many more people are staying home to dine and cook so while the wine retail sector may benefit restaurants and brasseries are clearly not having an easy time of it. As the current state of […]
  • Posted by activ8commerce
  • On March 16, 2020
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Molly Gregg Named Vice President of Web Design at Activ8

Pleasanton, CA – Activ8 Commerce (previously Active Club Solutions, Inc.) is a leading provider of DTC solutions (Mobile Winery POS, club software, eCommerce) since 2003, and is pleased to announce Molly Gregg as VP of the Web Design Department. As a Web Designer for Activ8 Commerce, Gregg has been managing and performing a broad range […]
  • Posted by activ8commerce
  • On December 5, 2019
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Email Marketing Made Easy

Email is the number one way to sell more online. Yes, there are many email service providers that can help you do that for a price of course. Even though those email service providers help your winery or distillery get more business, they lack one very important aspect. They don’t give you data on your […]
  • Posted by activ8commerce
  • On November 27, 2019
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Activ8 Offers Loyalty Gift Card Program

Now there is technology to allow you to use your POS terminal to load and redeem both loyalty and gift cards. In this way, you are creating a digital “love fest” between your business and your customers. Wineries and distilleries alike believe in promoting customer loyalty and finding creative ways of tackling that broadly defined […]
  • Posted by activ8commerce
  • On November 13, 2019
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Kiosk Features in Activ8

Let your guests do the work of entering their data directly into your POS. Wineries and distilleries have different ways of collecting new mailing addresses. Many use a branded mailing list sign up card. Some wineries/distilleries insist on an email address for every POS transaction. Others incentivize staff to collect names and addresses. Some offer […]
  • Posted by activ8commerce
  • On November 13, 2019
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