Klaviyo Marketing Platform

With Klaviyo integrated into Activ8’s eCommPLUS, you can create targeted email and SMS campaigns based on real customer data and buying behavior. Build loyalty, boost sales, and keep your wine club members engaged with automated marketing that feels personal.

The AI Marketing & Service Platform for Ambitious Consumer Brands
Klaviyo is a powerful email and SMS marketing platform designed to help businesses build stronger customer relationships through personalized, automated communication. By connecting directly to your Activ8 database and Shopify storefront, Klaviyo automatically syncs customer profiles, purchase history, club memberships, product preferences, and other valuable data. This allows wineries to send highly targeted campaigns based on each customer’s interests and behavior instead of relying on generic email blasts.

Activ8 Integration
With the Activ8 integration, customer activity is continuously shared between your eCommerce store and Klaviyo, making it easy to automate marketing throughout the customer journey. Whether someone joins your wine club, makes their first purchase, abandons a shopping cart, or hasn’t ordered in several months, Klaviyo can automatically send personalized emails or text messages designed to increase engagement and encourage repeat purchases—without requiring manual effort from your staff.

Effective Marketing and Stronger Customer Loyalty
For wineries, this means more effective marketing and stronger customer loyalty. You can create campaigns that recommend wines based on previous purchases, announce new releases to customers who have purchased similar varietals, remind members about upcoming club shipments, promote tasting room events, or reward your best customers with exclusive offers. Every message can be tailored using real customer data, resulting in higher open rates, better conversion rates, and increased lifetime customer value.

An Intelligent Marketing Platform
By integrating Klaviyo with Activ8 Commerce, wineries gain an intelligent marketing platform that helps turn customer data into revenue. Automated workflows, advanced customer segmentation, detailed analytics, and personalized communications work together to help increase direct-to-consumer sales, improve customer retention, and strengthen long-term relationships—all while reducing the time spent managing marketing campaigns.