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In the Tasting Room Manager’s Shoes

You have planned your strategy, forecasted your budget, and implemented best practices for your tasting room staff. Faithfully every month you prepare your reports and gage progress against P&L to present to the upper management or ownership. You review data analytic reports throughout the month and notice a trend. Your visitor traffic has declined, yet […]

ENDLESS DATA MINING CAPABILITIES IN ONE DATABASE

In a recent article Rob McMillan, founder and executive vice president of Silicon Valley Bank’s wine industry practice, was quoted, saying that “the wine industry needs to do a better job on sales and marketing using digital tools.” I would add to that thought that all craft beverage businesses should listen to that advice too. […]